5 Biggest SMALL COMPANY Website Mistakes

1. Cluttered Pages

One of the biggest problems of small company websites is creating pages overloaded with content. The point of a webpage is to provide information to these potential customers, however when every inch of your page is covered in links, pictures, or texts it really is overwhelming.

When a visitor comes to your site you've got a limited amount of time to fully capture their attention. As a result you can overload your pages with info you imagine people would want to see.

With a large amount of content crammed on a full page and all contending for your attention, it's hard for people to find a center point or flow in your design. When this happens people rarely continue to read down the page get annoyed and confused, driving them from your site.

A lengthy web page may also mean you have a significant amount of on one page. That is commonly due to poor design, or the shortcoming to decide what is going where.

An example of that is Yahoo. Yahoo's main page occupies about 89% of the area on the page, and it's hard to find a logical flow in one space to the next.

2. Flash

Adobe Flash is a powerful tool than might help the design of any site, but too much of anything is not always a good thing.

We've all been to a page which has a boring soundless 30 second flash video. We are typically greeted by this before we even enter the website, and worst of most it can not be skipped. Flash is a tool that may easily hurt or help your site, it just depends on how it's used and who's deploying it.

Unfortunately, the scenario mentioned previously is the case all too often.

An over usage of flash can cause a slew of problems. Sites covered in flash are harder for SEO (SEO) purposes. The Google spider crawling your page sees this content on your own page. Not the awesome eagle flying across the screen each and every time the page changes.

But one of many problems of flash heavy sites is their slow load times. There exists a nice 3-5 second pause on every navigation button or screen change. And in a time centric society visitors are quick to leave and discover information or perhaps a service elsewhere.

When it comes to flash the results could be powerful, but small touches can go a long way.

3. Little/No SEO (SEARCH ENGINE OPTIMISATION)

One thing that's always amazing is talking to online marketers about SEO and the efforts they've made. Quite often they will have no idea what it is, or they will have paid someone to "Slap some key phrases in the descriptions and meta tags".

Not realizing the power of SEO can be a monumental misstep. The truth of search engines is that people all search based on keywords. However, content that's not on the web using the right key words and phrases will undoubtedly be hidden. No one is going to the 99th page of results to find anything.

Another obstacle for companies are images and indexing. Some sites shoot themselves in the foot by not having se's index their page and follow their links. Images plague several sites as well. Google or Bing can't tell what your picture looks like. So you need to tell the search engines with descriptions. Otherwise they have no idea if the pictures are relevant content.

SEO is a much larger task than throwing around a few key words. If you're completely lost of this type, find yourself an excellent SEO copywriter.

4. Lack of content

Many companies pay web developers to put together a website and let it go to waste.

Websites are not the field of dreams. Just because you built it generally does not mean anyone will come. Company websites often go just how of the do-do since they stop updating their content. To possess higher rankings on search engines sites need new, dynamic, and original content.

There are over 200 billion pages listed with Google alone. Consequently getting listed in another spot will undoubtedly be hard enough. Meaning, for your site to rank at a reasonable position your site has to offer something different from your competition. To do this you will need new information, products, articles, blogs, or something that sets you apart.

Having several posts, videos, and FAQ's on your page are a great way to help keep new content on your site. But understand that the content should be relevant, and always be moving visitors to the next phase in the sales process.

5. Spelling/Grammar

Just about everyone has misspelled a word or two and it may seem just like a minor mistake. But grammatical errors might have a large impact on your webpage.

Spelling and grammar are one of the Achilles heels of several small business websites. Using Social media training Nigeria or tense can make your site look unprofessional and drive customers away. Lots of people who see a website full of errors will leave and never visit again. Misspelled words written into JavaScript or a URL may result in a broken link as well.

Check your spelling and grammar. And you can't always rely on spell-check, because spell check can't always tell the difference between it's and its or your and you're.